In-Home Lactation Consultants
Insurance Coverage


We specialize in

Lactation Support Services 

At Rooting for Mom, we understand that the days following the birth of your child can be exciting, yet stressful especially when it comes to feeding your baby. Having a lactation consultant aide in the process of breastfeeding in the comfort of your own home is something every mom deserves and covering these services under your insurance is our mission. 


We focus on

Individualized Needs Including...

  • Basic feeding techniques

  • Latch issues

  • Transition home from hospital/birthing center

  • Low milk supply

  • Tongue Tied

  • Inverted or flat nipples

  • Multiples

  • Babies with disabilities

  • Breast pump support

  • Returning to work/Weaning


In-Home Services

Lactation Consultants 

At Rooting for Mom, all of our Lactation Consultants are nationally certified by the International Board of Lactation Consultant Examiners.  With over two decades of experience collectively, they provide the highest degree of service and specialty.  All consultants are HIPPA compliant to protect the privacy of every patient. 


How We Help Mom

Step 1

We enroll you in our pre-approval program, ideally around 32 weeks, at no cost or commitment


Step 2

We will work on your behalf to gain insurance coverage for our in-home services


Step 3

When your baby arrives, our certified lactation consultants (IBCLC) will schedule a convenient time to visit mom & baby in the comfort of your home

* Cash payment options available for any non-covered visits


What you should know

Understand your rights as a mom

In 2010, the Affordable Care Act was passed and in August of 2012, it went into effect. With the passing of that law, there were many changes to the mandated coverage of breast feeding support services. Health insurance plans must provide breastfeeding support, counseling and equipment for the duration of breastfeeding. These services may be provided before and after birth. This applies to Marketplace plans and all other health insurance plans except for Medicaid & WIC. 


Breast Feeding Benefits

“…infant nutrition should be considered a public health issue and not only a lifestyle choice. The AAP reaffirms its recommendation of exclusive breastfeeding for about 6 months, followed by continued breastfeeding as complementary foods are introduced, with continuation of breastfeeding for 1 year or longer as mutually desired by mother and infant.” 

- Breastfeeding and the Use of Human Milk, March 2012, Volume 129/Issue 3, From the American Academy of Pediatrics 




Support Solutions

  • Insurance representation and negotiation to gain coverage for Lactation support services 

  • On-site Lactation support specialists 

  • Insurance billing 

In addition, breastfeeding releases hormones in your body that promote mothering behaviors. This emotional bond is as vital as the nutritional benefit he receives from you.
— New Mother’s Guide to Breastfeeding, 2nd edition