We specialize in
Lactation Support Services
At Rooting for Mom, we understand that the days following the birth of your child can be exciting, yet stressful especially when it comes to feeding your baby. Having a lactation consultant aide in the process of breastfeeding in the comfort of your own home is something every mom deserves and covering these services under your insurance is our mission.
We focus on
Individualized Needs Including...
Basic feeding techniques
Transition home from hospital/birthing center
Low milk supply
Inverted or flat nipples
Babies with disabilities
Breast pump support
Returning to work/Weaning
At Rooting for Mom, all of our Lactation Consultants are nationally certified by the International Board of Lactation Consultant Examiners. With over two decades of experience collectively, they provide the highest degree of service and specialty. All consultants are HIPPA compliant to protect the privacy of every patient.
How We Help Mom
We enroll you in our pre-approval program, ideally around 32 weeks, at no cost or commitment
We will work on your behalf to gain insurance coverage for our in-home services
When your baby arrives, our certified lactation consultants (IBCLC) will schedule a convenient time to visit mom & baby in the comfort of your home
* Cash payment options available for any non-covered visits
What you should know
Understand your rights as a mom
In 2010, the Affordable Care Act was passed and in August of 2012, it went into effect. With the passing of that law, there were many changes to the mandated coverage of breast feeding support services. Health insurance plans must provide breastfeeding support, counseling and equipment for the duration of breastfeeding. These services may be provided before and after birth. This applies to Marketplace plans and all other health insurance plans except for Medicaid & WIC.
Breast Feeding Benefits
“…infant nutrition should be considered a public health issue and not only a lifestyle choice. The AAP reaffirms its recommendation of exclusive breastfeeding for about 6 months, followed by continued breastfeeding as complementary foods are introduced, with continuation of breastfeeding for 1 year or longer as mutually desired by mother and infant.”
- Breastfeeding and the Use of Human Milk, March 2012, Volume 129/Issue 3, From the American Academy of Pediatrics
Insurance representation and negotiation to gain coverage for Lactation support services
On-site Lactation support specialists